SYDNEY A. SLATER

ARTDOORS, an art fair that integrates the outdoors, is a business concept proposed by two students, and close friends of mine, from Sotheby's Institute of Art - New York. The foundation of the idea was to immerse the clientele and visitors with art while also outdoors, in a sustainable, eco-friendly manner. My team was tasked with selling the camp, outdoors, art fair weekend retreat to the select audience of art fairs who tend to be particular in nature with a complete marketing proposal. 

 

Final project for Principles of Business II, Spring semester of graduate school at Sotheby's Institute of Art - New York. For this project, I collaborated with two other graduate students to strategize a marketing campaign for a business proposal created by three other classmates for the course's mid-term project. I took initiative to rebrand the original logo. Key aspects of the original logo that I wanted to preserve were the color green, keeping the connection to the eco friendly nature of the company, plus the use of a vector tree replacing a letter within 'ARTDOORS'. 

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